| 1 in 30 people in the UK now own a Nintendo DS Lite! What is it that makes the Nintendo DS Lite so special? The answer, quite simply, is that it is simply a load of fun! In it 1st 4 days of launch in Europe, the Nintendo DS sold nearly 750,000 consoles in Europe alone - by far the biggest launch of any handheld console ever. Since the launch of the original Nintendo DS console in March 2005, the Nintendo DS has sold in excess of 120 million units worldwide and has seen Nintendo once again firmly placed on a pedestal announcing that they are indeed the Daddies of handheld gaming! So what has changed between the original Nintendo DS and it's new, sleeker and erm.... lite-er li’l bro? Well, it's 30% smaller, 25% lighter and it has a much improved screen. All of these major improvements have given the Nintendo DS lite a new found sophistication. Repositioned buttons have greatly improved usability and the additional brightness settings on the screen enable a much improved battery life. We believe that the Nintendo DS lite sets the standard for handheld gaming and gamers worldwide. We believe there are 3 magic ingredients or secrets to Nintendo DS Lite's success: 1) The unique use of a touch screen has introduced a whole new, simpler way to enjoy your games – long gone are the days of non-stop button bashing, thanks to the intuitive use of the stylus in conjunction with the consoles fantastic touch screen. 2) Games are fun again, thanks to Nintendo's tried and tested classic formula. No matter whether you have 5 minutes to spare on one of the unique and highly amusing mini games in New! Super Mario Bros or hours to kill on Animal Crossing, you’re never bored when you have a Nintendo DS Lite by your side! Games load in seconds so no more waiting for ages for UMD discs to load (yes, PSP, we’re talking to you!) 3) With the unique new games in the "Touch! Generations" series Nintendo have drawn out many a closet gamer and created a whole new breed of gamer. Brain training games such as the Dr. Kawashima's brain training games and Big Brain Academy as well as the Nintendogs series and the rest of the "Touch! Generations" games, new, never-would-be and old veteran gamers alike are finding out they had a lot more in common than they originally might have thought! Another fantastic feature of the Nintendo DS Lite is the wireless connectivity. Players can connect wirelessly and play to compete against each other from the same room or (with an active wireless internet connection) all over the world. The great thing about playing against others is the fact that you don’t all need a copy of your own game. With many titles, one player can act as the host and the others can simply connect to their player group and the DS lite will download the game for all additional players – it’s fantastic! | 
